Business Case Example For Agile Project

Business case

Opportunity	To reach a wider section of the company's target audience through channels it regularly uses
Goals	Increase sales by 8% Increase customer satisfaction by 3%
Strategy	Develop a social media strategy Set up accounts on various social media sites Manage the sites on a daily basis Implement frequent and regular marketing strategies
Project vision	This social media marketing project aims to improve brand recognition via the communication channels the company's target audience regularly uses. It helps the company to communicate with more of its customers, attract new customers, and get feedback that's incorporated into the product.
Milestones	M1: finalized marketing strategy M2: designed social media sites M3: first marketing drive
Expected payback	The return on investment (ROI) over one year after the first online marketing event is 157% due to increased customer base and actual sales.